Staffing

Wing Zone adds operations, marketing execs

Provided

June 23, 2021

Wing Zone has added to its leadership team, tapping Derek Roback as VP of Operations and Dean Sasso as director of Marketing.

With more than 20 combined years of experience in their respective industries, Roback will lead the brand's operations, while Sasso will develop and reinvent ways of promoting the Wing Zone brand, according to a company release.

Roback comes from The Wendy's Company, where he served as the manager of Field Technology and Innovation. He was in charge of leading the company's technology and innovation initiatives in 17 states in the Western U.S. Prior to Wendy's, he joined Domino's in its Executive Leadership Development Program out of college and led business units on both the corporate and franchise sides.

After holding positions at multiple advertising agencies where he was responsible for conducting promotional campaigns for clients, Sasso most recently served as the director of Brand Marketing with Exeo Entertainment Inc. and held four-plus year stints as the digital marketing director at RogueWaveGroup, associate creative director at Epsilon and a pair of advertising roles with Ryan Partnership prior to that.

"We are extremely excited to bring these two outstanding professionals into the Wing Zone family," David Bloom, Wing Zone CDO said in the release. "Both Derek and Dean are highly skilled and have a lot of quality and unique experiences under their belts that make them well-equipped for the responsibilities they're about to take on. Derek and Dean have been highly regarded in their respective fields and I have the utmost confidence in their abilities to thrive in their new roles within the Wing Zone organization."

The duo will help with the chain's overall goal of operating 250 units producing $1 million per year by 2025 and establishing a reputation for Wing Zone as a category leader in the restaurant franchise industry, Bloom said.

Founded in 1993, Wing Zone has over 31 locations in North America and 30 restaurants internationally.