Franchising

Wing Snob adding 100 units by 2025

Photo: Wing Snob

March 18, 2024

Wing Snob is continuing expansion throughout the U.S. and Canada. Under the leadership of co-Founders Brian Shunia and Jack Mashini, the 40-unit chain opened 18 franchise locations in 2023 and will add over 100 by 2025 in Wisconsin, Kentucky, Illinois, Florida, Ohio, Texas, Michigan and Canada.

"Our multi-unit franchisees have allowed us to catch fire in record time," Mashini said in a company press release. "It's important for our group to target the right franchisees who are invested in the restaurant industry to not only grow our brand but to also spread the Wing Snob mission of high quality, quick service chicken wings," added Shunia.

The chain's revamped franchise portal, digital brand manuals, and sophisticated training system — coined Wing Snob University — simplify the franchisee process.

Wing Snob serves boneless wings, chicken sandwiches, tenders and chicken minis and features a curated selection of 18 flavors, including Chicken & Waffles, Snobby Q, Jamaican Jerk, and Hot AF. Keeping up with culinary trends, the brand has expanded into the plant-based arena, offering cauliflower wings and chicken tenders crafted from Beyond Meat.