Technology

Wing It On upgrading website, mobile app

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March 22, 2022

North Carolina-based Wing It On has revamped its website and will also improve its mobile app by year's end.

Redesigned to modernize the look and feel for users while making the menu, loyalty program and promotions more accessible to visitors, the website features landing pages dedicated to each Wing It On location, according to a company press release.

The chain is also upgrading the latest version of its mobile app, making it easier for guests to build and customize orders and be delighted with timely, engaging reward notifications. A recommendation engine based on machine learning algorithms will also be activated to serve up suggested items based on previous purchases.

"Being on the cutting edge is what we're all about here at Wing It On," Matt Ensero, founder and CEO of Wing It On, said in the release. "It's how we've become one of the most exciting chicken brands in fast casual. We've prioritized our investment strategy to ensure a more digital, engaging and frictionless experience for our franchisees and customers.

"The new website and mobile app are just one of the many investments we are making this year. Technology and innovation that drives franchisee profitability, simplifies operations and provides an amazing customer experience is something we will continue to prioritize."