Franchising
Wing It On! opening in Birmingham region
September 30, 2021
Wing It On!, a fast casual known for its fresh, never-frozen, all-natural wings 'n wiches, will open a location in the Birmingham, Alabama area, according to a company press release.
Located at 7268 Gadsden Highway Suite 104 in Trussville at the Shoppes at Deerfoot, the Wing It On! restaurant offers dine-in, takeout, curbside pick-up and third-party delivery, Monday through Saturday from 11 a.m. to 9:30 p.m. and Sunday from 12 p.m. to 8:30 p.m. Patrons can call ahead, or order online through the website or through the Wing It On! mobile app.
The owners of this location, Jayraj Patel and Hiren Patel, bring entrepreneurial experience in the hospitality industry to Wing It On!
"Our team noticed there was a lack of great-tasting chicken wing options in and around Trussville, so we saw this as a major opportunity," Jayraj Patel, who serves as managing partner, said in the release. "After doing our due diligence and looking at a number of different brands, we knew Wing It On! was the right fit because of the fantastic quality and remarkable infrastructure already in place to support us. We are very excited to introduce a better chicken concept to our friends and neighbors in Trussville."
In addition to its wings and boneless tenders, Wing It On! also serves a full-line up of hand-crafted crispy chicken sandwiches, sides and customizable seasoned fries. Wing It On! was the official sponsor of the 2021 U.S. Chicken Wing Eating Championship on Sept. 5 held in the chicken wing capital of the world, Buffalo, New York.
"This talented duo of individuals is the perfect group to introduce Wing It On! to Central Alabama, and I'm delighted to bring our delicious menu offerings to the Trussville community," Matt Ensero, CEO and founder of Wing It On!, said in the release. "Jayraj and Hiren's knowledge and ties to the area will be important to the success of the location."
Ensero opened the first Wing It On! in his hometown of Waterbury, Connecticut in 2011.
