News

Wing It On: Food trucks on the way

Photo courtesy of Wing It On

February 28, 2019

Wing It On will begin franchising its Wing It On Wheels food truck model as a standalone operation or a complementary offering to brick-and-mortar units, according to a press release. The chain, based in Waterbury, Connecicut, has teamed with franchise industry veteran Marty Welch, CEO and founder of Martin Franchising Consultants, to lead the brand's franchise development efforts. Territories are now open in most states, with a priority on New York, Massachusetts, New Jersey and parts of Connecticut and Pennsylvania.

"The food truck market has just exploded over the past 10 years," Wing It On CEO Matt Ensero said in the press release. "But, the number of mobile franchise options hasn't kept up with demand. We're very excited to be among the first brands to offer a mobile franchise model, especially to candidates who love our brand, but may not have the resources for a brick and mortar location." The company presently operates one corporate food truck and no franchise food trucks.

"Our goal is to sustainably expand our existing footprint in a way that allows future franchise locations to capitalize on our existing brand equity and ever-increasing economies of scale," Ensero said. "For 2019, our goal is to sign four units and make sure we build as much efficiency into the operations as possible. 2020 begins our exponential growth as we target 20 units in development."

The company has five franchise locations in New Britain, Connecticut, Bridgeport, Connecticut; Middletown, Connecticut; Manchester, New Hampshire and Linden, New Jersey.