Franchising

Wing It On flying into Virginia

Provided

November 24, 2021

Wing It On, a New England-based wing joint, has signed an agreement with Praveen Kumar to open the chain's first Virginia location. Focused on the DMV area, the unit represents a part of the brand's larger growth strategy to lock in 25 to 30 additional units by the end of the year in target markets like Northern Virginia.

"The first time I got to try their food, I knew instantly that Wing It On was different from the other wing joints I've had before," Kumar, a former IT consultant, said in a company press release. "Then I got to meet with their corporate team and realized they had something special in the works for this brand that's ready to take over the chicken category. This will be a breath of fresh air for the Northern Virginia dining scene."

As the brand continues to expand into key markets, it's seeking qualified single-unit and multi-unit owners. Ideal franchisees should have business or operations experience and a passion for the restaurant industry, Matt Ensero, CEO and founder of Wing It On, said in the release. Franchisees must have a minimum net worth of $400,000 and meet the minimum liquid assets requirement of $100,000.

"We're thrilled to bring the first Wing It On! to Virginia with someone like Praveen who's so enthusiastic about our rising chicken brand," he said. "Soon, there will be a whole new legion of wing nuts in Northern Virginia who can finally experience true Buffalo-style wings as well as our delicious tenders and sandwiches."