News

Will 3Headed Monster scare up a new strategy for Orange Leaf?

Orange Leaf Frozen Yogurt has tapped 3Headed Monster as its agency of record.

August 20, 2015

Orange Leaf Frozen Yogurt has tapped 3Headed Monster as its agency of record. As part of the assignment, 3Headed Monster is tasked with leading all brand strategy and creative for the 300-plus unit chain that operates in 37 states. The move was made after a closed review led by Orange Leaf’s president, Geoff Goodman, according to a company press release.

"3Headed Monster has values that I share when it comes to branding," said Goodman. "They believe brands that are sincerely trying to make a difference in people’s lives are the ones that will shape tomorrow, and we believe that as well. Adding their talent and experience to the team is something we’re very excited about."

Orange Leaf is a brand with immense potential and Geoff’s energy and leadership is infectious, said Shon Rathbone, founder and creative chairman of 3Headed Monster.

“It’s a great assignment, and we can’t wait to dig in with our new partners,” he said.