Franchising

Wicked Lick launching franchising plans

Provided

March 8, 2022

Wicked Lick, a liquid nitrogen-crafted ice cream company, is looking to expand the Key West-based brand by awarding 10 licenses by year's end. Including the franchise fee, the initial investment for a Wicked Lick location ranges from $211,500 to $341,200.

"When the ice cream hits your taste buds, you experience the most amazing texture that enhances the flavor and delivers a taste incomparable to anything else," co-founder John Smotryski said in a company press release. "But Wicked Lick is more than just delicious ice cream, it's an experience that is rooted in its community. Every customer that walks in our doors is left with a lasting memory that keeps them coming back for more. This is a one-of-a-kind experience that is bigger than Key West and we can't wait to share it with more and more communities."

Founded in 2018 by Smotryski and Amanda Velazquez, the shop centers around liquid nitrogen, which is the most abundant gas on the planet. When introduced to the cream while being mixed, it freezes into a super smooth and creamy consistency.

With a tongue and cheek catchphrase like, "If You Don't Lick It, Someone Else Will," the ice cream brand features ice cream nachos and warm waffles paired with ice cream.

"We started Wicked Lick with a vision of creating a place that would welcome and entice the community on a daily basis," Velazquez said in the release. "I look forward to coming into the shop every morning and interacting with our guests, seeing the joy on their faces when the liquid nitrogen puffs into the air or taking a bit of their treat is so fulfilling. We are ready to spread that happiness we feel every day, getting up to go to work, with even more people through our franchising opportunity."