News

Which Wich opens in Atlanta

January 19, 2011

Which Wich Superior Sandwiches will open its doors in Atlanta, signifying the chain’s first restaurant in Georgia.

"Jocelyn and I are excited to open our first Which Wich in Atlantic Station, and we plan to open more in the future," says Brian Dralle, owner of the Atlanta unit. "We chose Which Wich as a franchise because of the exciting atmosphere we experienced when we visited the stores. We plan to give each of our guests the same great experience we felt when we visited and hope to create many more Which Wich fans."

Which Wich is known for its creative ordering system. Guests use red Sharpies to mark up pre-printed menus on sandwich bags. They select a sandwich from one of 10 categories, then choose the size, type of bread, cheese, spreads and vegetables. The sandwiches are then delivered to guests in personalized sandwich bags. After they've enjoyed their meal, guests are encouraged to draw on their bags using red Sharpies and hang their "artwork" on the community wall.

Which Wich locations feature newspaper reading stations, free Wi-Fi, and a community wall showcasing the sandwich bag artwork.