News

Which Wich expands sandwich sizes

February 6, 2011

Which Wich Superior Sandwiches has added two larger sandwich sizes — 10.5 inches and a 14-inch Superwich — to complement the classic 7-inch item. In addition, Which Wich has added a 32-ounce plastic stadium cup to offer guests a larger beverage option.        

“Customization — and total control of the ordering process — has always been a point of differentiation for Which Wich,” said Jeff Sinelli, Which Wich founder and chief vibe officer. “By offering larger sizes, we are simply taking customization to the next level. Our guests have been asking for it, and now we’re delivering. It makes sense for our brand and solidifies our commitment to create a superior sandwich and personalized dining experience.”                                                                                                               

This is the first time in its 7-year history that the sandwich chain has made significant changes to the menu, and this is only the first phase. The full version of a new Which Wich menu is scheduled to launch in early May. The new menu includes a breadless bowl option and is currently available in test markets in Houston, Southern California, Chicago and at the original Which Wich location in downtown Dallas.