Marketing
Whataburger, sports retailer launch apparel line
August 16, 2021
Fast casual Whataburger and Academy Sports + Outdoors have launched an apparel line called Magellan Outdoors x Whataburger.
The apparel, which is available for a limited time at all the retailer's 106 Texas locations and online, includes fishing shirts, crew shits, boat shorts and caps all made with the outdoor enthusiast in mind, according to a press release.
"We had fun working with Academy and their Magellan Outdoors brand to design Whataburger apparel we know our fans will be hooked on," Rich Scheffler, Whataburger senior vice president and chief marketing officer, said in the release.
The gear is also available online at academy.com/shop-whataburger and a select number of designs will be available on Whataburger's online Whatastore at Whatastore.com.
"This is the first-ever collaboration between Whataburger and Academy Sports + Outdoors' exclusive Magellan Outdoors brand — it's the secret sauce to fishing fashion," Lawrence Lobpries, Academy Sports + Outdoors' senior vice president of marketing, said in the release. "We're excited to pair two iconic Texas brands together for a fun summer treat you can only find at Academy."
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