Marketing

Webinar to explore why brands needs text message marketing in 2021

Image courtesy of iStock.

January 25, 2021

If you ask marketing experts to name one of the best marketing tool for fast casual restaurants today, text messaging is most likely at the top of the list.

According to experts, open rates for text messages are 90%, and 86% of texts are read in 60 seconds, compared to email open rates, which have dropped to 14%. Social media posts, meanwhile, are down to 1.2% for organic reach.

On Feb. 16, 2021 at 2 p.m. EST, fast casual operators will have a chance to learn from the experts about how to start a text message marketing strategy.

VIPInsiders will present a game plan to effectively use text message marketing in 2021.

The one-hour webinar will cover:

• The do's and don'ts of text message marketing.
• How to use text message marketing to generate new revenue.
• How to build an engaged customer database so you can text them.
• Secrets from the biggest brands like Starbucks and how they use texting.
• What the CAN-SPAM Act law is and how to avoid it.
• What you can do to get started with text messaging today.

Presenters include Fajar Hassan, marketing director at EggHaus Gourmet and King's BierHaus, and executives from VIPInsiders and RepeatMD: Philipp Sitter, founder and CEO, and Chris Chomenko, vice president of sales.

Elliot Maras, editor of Kiosk Marketplace and Vending Times, will moderate the session.

To register for the webinar, click here.