Technology

Wayback taps mystery shopping platform to manage customer data

Photo: Wayback

May 30, 2025

Wayback Burgers is partnering with Reality Based Group, a tech-enabled video mystery shopping firm, to improve customer service, operational efficiency and brand consistency, said Patrick Conlin, president of Jake's Franchising, parent company of Wayback Burgers.

"We're eager to hit the ground running with RBG," Conlin said in a company press release. "The insights we hope to glean from this system will be immediately used to elevate the service we're able to provide our guests and, more importantly, ensure it's consistent no matter which restaurant they visit."

Wayback Burgers has built a legacy on serving crave-worthy burgers and creating unforgettable guest experiences, said Josh Stern, CEO of Reality Based Group.

"With our tech-driven video mystery shopping solution, we're excited to help them take their customer experience to the next level," he said in the release. "This partnership is all about ensuring that every visit to Wayback Burgers is as exceptional as their menu."

Wayback has nearly 200 locations.