News

Wayback Burgers hitting growth spurt

October 20, 2017

Wayback Burgers has hit its growth stride. From July to September, the 136-unit chain opened seven restaurants, awarded five new locations and signed three leases, according to a company press release.

The chain has locations in 28 states throughout the United States and five countries around the globe, including Argentina, Brunei, Saudi Arabia, a recently opened restaurant in Kuala Lumpur, Malaysia, and a new restaurant opening in Casablanca, Morocco, in the beginning of November. Plus, the company has just completed a deal with a master franchisee in the Netherlands.

Wayback Burgers Executive Vice President Bill Chemero said the international growth is just getting started.

"We have already awarded Wayback Burgers franchise agreements in more than 35 countries and are actively negotiating with master franchisees in the UK, Germany, and South Africa," he said in the release. "In each country, we develop relationships with experienced food executives interested in becoming master franchisees and area developers responsible for introducing and growing the Wayback Burgers brand.  

"These master franchisees and area developers open and run a successful Wayback Burgers restaurant before selling the concept to other independent owners. This system works beautifully because American brands sell incredibly well in other countries when a respected and proven native businessman is leading the charge."

Few industries are as competitive as the burger business, so it's difficult to earn and even harder to maintain a great reputation and true staying power, Wayback President John Eucalitto said in the release. 

"The brands that endure serve great tasting food and commit to constant innovation, like we have at Wayback Burgers," he said. "Since January, we have already rolled out a brand new in-store design, developed a great new Philly cheesesteak, began hand-breading our chicken breast and tenders, introduced a revolutionary mobile food cart in New York City, and sold multiple new franchise agreements while continuing to serve up the best food in the business … and we're just getting started."