Technology

Washington DC-based Rasa taps Bikky to manage customer data

January 22, 2025

Bikky, a customer data platform built for multi-unit restaurants, is helping Washington, D.C.-based Rasa gather and analyze customer data to better understand their guests.

"With Bikky, we understand our guests at a level I didn't think was possible — even when I was at brands ten times our size," Trey Moats, COO Rasa, said in a company press release. "With just one platform, our assumptions and hypotheses are now data-based decisions."

Bikky allows Rasa to track how frequently guests order, how quickly they return, which menu items are driving repeat visits and more.

"We had demographic insights within four days of launching Bikky," Moats said. "This rapid turnaround allows Rasa to adjust its menu offerings and marketing strategies in real-time, ensuring they remain aligned with guest preferences."

Testing a hypothesis

The team recently tapped Bikky's demographic insights to test a hypothesis and attract more male guests to their predominantly female base. After launching Indian "wraps," Rasa theorized that introducing "burritos" might drive more male guests. Within weeks of the rebrand, the results were undeniable: "Burritos became the highest-performing menu item among male guests.

"This ability to go from idea to test to actionable data is something I've never had before, especially in such a short time," Moats said. "Bikky gives us the clarity to make informed decisions quickly and confidently."

RASA has also leaned on Bikky to create stronger guest personas and build its paid media and digital marketing strategies.

"We are now able to create look-a-like audiences based on the demographics of our top guests, so we can market more precisely on platforms like Meta," Moats said. "Bikky makes our top-of-funnel marketing that much more targeted."