STRATEGIC PARTNERS
June 10, 2019
Wahlburgers, which has 30 locations throughout North America and in London, has hired Dan Wheeler as senior vice president of marketing and innovation, according to a press release.
"Dan's creativity and expertise in developing consumer-centric digital experiences and product platforms will be instrumental as Wahlburgers prepares to bring guests a new mobile app, loyalty programs and innovative experiences in our restaurants," Patrick Renna, president of Wahlburgers, said in the release.
Wheeler will lead the marketing team in expanding the "Go Wahl Out" brand platform while helping take Wahlburgers to its next level of growth. Wheeler is an accomplished brand, marketing and innovation leader with a consistent record of driving growth for foodservice, retail and packaged goods companies, Renna said in the release.
For the last eight years, Wheeler has held multiple roles at Dunkin Brands where he spearheaded global innovations in marketing technology, new products and new concepts resulting in significant sales and margin impact for their franchisees.
