Operations

Wahlburgers expanding via The Home Depot, Bass Pro Shops locations

February 3, 2026

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Wahlburgers, the burger chain founded by brothers Mark, Donnie and Paul Wahlberg, announced a major national expansion strategy, including partnerships with The Home Depot and Bass Pro Shops.

The company plans to accelerate its growth throughout 2026 by moving into high-traffic retail spaces and increasing its presence in major airports.

"This will be an exciting year of growth for Wahlburgers," CEO Randy Sharpe said in a company press release. "From expanding into new markets to diversifying our offerings through new experiences and touchpoints, Wahlburgers is the brand to watch."

As part of a new off-premise format, the company has partnered with Adaptiv Provisions to place Wahlburgers trailers outside select The Home Depot locations. The first three units are operating in the Florida cities of Rockledge, Stuart and Vero Beach. The company plans to add more mobile locations throughout the year.

The expansion also targets the travel and outdoor retail sectors:

• Airports: A location will open this month at Sarasota-Bradenton International Airport in Florida. It joins existing outposts in Boston, Toronto and Detroit.
• Outdoor retail: New restaurants are scheduled to open this year at Bass Pro Shops in Irvine, California, and Sayreville, New Jersey.
• Hospitality: The brand is taking over operations at the Big Cypress Lodge in Memphis, Tennessee, where it will manage several concepts, including The Lookout at the Pyramid and the Mississippi Terrace.

The company also announced a menu overhaul that will move several popular limited-time items to the permanent core menu, focusing on "smash-style" burgers and stacked sandwiches.

Founded in 2011 in Hingham, Massachusetts, the chain became a household name through an A&E reality show that followed the brothers' transition from neighborhood kids to celebrities and restaurateurs.