Franchising
Wahlburgers reels in Bass Pro partnership
August 18, 2021
Wahlburgers is opening this summer inside Nashville's Bass Pro Shops at The Pyramid. As the first Wahlburgers venue in Tennessee and first-ever inside a Bass Pro Shops location — "Wahlburgers Wild" — embraces the magic of the great outdoors to provide a one-of-a-kind dining experience, according to a company press release.
Founded by brothers Mark, Donnie, and Executive Chef Paul Wahlberg, and subject of A&E Network's Emmy-nominated reality show for 10 seasons, the restaurant will feature unique menu items that complement the wilderness lodge theme found inside Bass Pro Shops destination retail stores, said Paul Wahlberg said in the release.
"We're so excited to bring Wahlburgers Wild to Memphis and look forward to working with everyone at Bass Pro Shops to deliver an incredible experience to our guests," he said.
Envisioned by conservationist and Bass Pro Shops founder Johnny Morris, Bass Pro Shops at the Pyramid is located inside a massive, transformed sports arena on the banks of the Mississippi River in Memphis, Tennessee. In addition to a vast assortment of outdoor gear, the Pyramid includes an "underwater" bowling alley, a wilderness hotel called Big Cypress Lodge, nearly 600,000 gallons of water features, a cypress swamp with 100-foot-tall trees, the interactive Ducks Unlimited Waterfowling Heritage Center, as well as a glass-floored cantilevering observation deck at the top of a 32-story steel structure.
The 2,900-square-foot Wahlburgers location seats 130 and offers lunch and dinner but will also be available as a room service amenity for guests staying at Big Cypress Lodge, an outdoor-themed lodge also located in The Pyramid. In addition to room service, Wahlburgers Wild will be available for hotel catering events.
"Wahlburgers Wild will continue to help set Bass Pro Shops at the Pyramid apart as a world-class destination for everyone who loves the outdoors," Morris said in the release. "With a grand opening on track for later this summer, we couldn't be more excited to share this incredible concept with our customers and guests."
Guests who join the WahlClub rewards program by signing up for the Wahlburgers App will be privy to exclusive content, promotions and may redeem points for free food, merchandise, and other fun surprises.
The partnership between Wahlburgers and Bass Pro Shops expands on a friendship between Morris and Mark Wahlberg, who have repeatedly teamed up to advance conservation, honor military veterans and support disaster relief efforts, according to a company press release.
