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WaBa Grill thriving in California

Provided

September 21, 2022

WaBa Grill is growing its footprint throughout California by opening up to 20 locations from Fresno to Sacramento.

Franchisees Gurpreet and Navreet Boparai, who own and operate three WaBa Grill locations in Ventura County, are behind the partnership, bringing the healthy rice bowl chain to first-time WaBa Grill markets in Northern California

"Since we first started our franchise partnership with WaBa Grill in 2014, we have seen communities rally enthusiastically behind this brand and its quality products, commitment to a menu that serves every dietary preference and superior guest experience," Navreet Boparai said in a company press release. "Northern California is in need of a healthy rice bowl chain, and WaBa Grill's fast and nutritious meals fuel our pride in growing our restaurant network in a part of the state that we believe will welcome the brand with the same passion we've witnessed in Ventura County."

One of the brand's primary development goals has always been the expansion throughout the west, said Steven Wang, director of real estate, development and construction, at WaBa Grill.

"Given (the Boparais') previous success with WaBa Grill in Southern California, not to mention their considerable brand commitment, we have the utmost confidence in the Boparais to introduce WaBa Grill to Northern California," he said in the release. "As the healthy rice bowl segment continues to flourish, we are proud and grateful to see our brand leading the surge, and we are excited to have signed multiple development deals this year that will introduce our brand to many new markets and keep WaBa Grill on pace with the growth trend in this sector."

The nearly 200-unit brand is seeking franchise partners.