Technology

Viva Chicken redesigns app, expands loyalty program

Photo: Viva

April 19, 2024

Viva Chicken, a Peruvian rotisserie chain, launched a redesigned app with an expanded loyalty program featureing enhanced meal customization, easier re-ordering, streamlined navigation and mobile order notifications. It also utilizes geolocation to display local events and offers special in-app deals and rewards.

The loyalty program, Viva Chicken Insiders, allows members to earn points redeemable for free food, exclusive experiences and merchandise. New members receive a $5 reward for signing up, and current members may keep existing points.

Viva Chicken, founded in 2013 by Chef Bruno Macchiavello and Randy Garcia, has 17 restaurants in the Carolinas, Georgia and Utah.