Franchising

Viva Chicken opening 1st upstate South Carolina location

Provided

August 12, 2021

Viva Chicken, a fast casual Peruvian rotisserie restaurant, will open its first upstate South Carolina location, at 1139 Woodruff Rd. in Greenville, off Interstates 85 and 385, with a grand-opening Wednesday, Aug. 18, according to a press release.

Viva's menu includes the pollo a la brasa, Peruvian chicken made from co-founder Bruno Macchiavello's family recipe. The Viva team fine-tunes their coal-fired rotisseries each morning before loading them with fresh chicken.

"We marinate and cook 250 chickens each day and when they're gone, they're gone," Macchiavello said in the release. "Everything we do is fresh and timely, so if you want to check us out, come hungry and get there early."

Viva Chicken's menu also includes soups, salads, sandwiches, bowls and a variety of signature sides.

On opening day, the first 50 patrons at the Woodruff Road location will get a $50 Viva Chicken gift card. To qualify for the gift card offer, guests must have the Viva Chicken app downloaded. Viva Chicken's Woodruff Road location is open 11 a.m. to 9 p.m. seven days a week.

Viva Chicken will open a second Greenville location in early 2022, occupying new construction adjacent to the Pelham at 85 Shopping Center at 3622 Pelham Rd.

The Greenville locations will be the 13th and 14th for the fast-casual brand. Viva Chicken also has restaurants in the Charlotte area, North Carolina Triad and Utah.

Based in Charlotte, Viva Chicken was founded in 2013.