Franchising
Viva Chicken expanding South Carolina, Georgia footprints
December 16, 2021
Viva Chicken, a Charlotte, North Carolina-based chain, has signed leases to enter Georgia, making its debut next year in Atlanta with locations in Kennesaw and Alpharetta, with a third location in the works.
"With Viva's hometown being Charlotte, Atlanta was the natural next place for us to expand," CEO Gerald Pulsinelli said in a company press release. "Guests from Atlanta visiting our other locations were longing for us to bring our Peruvian street food closer to home, and we're delighted to respond with three locations."
The star of Viva's menu is Pollo a la Brasa — a staple of Peruvian street food. To complement the charcoal-fire-roasted chicken, the chain also prepares three Peruvian sauces in-house daily at each restaurant.
The chain is also opening a location this week in Summerville, South Carolina, at 506 Nexton Square Dr., marking its 14th location.
"We believe Viva will bring a new flavor to the area and are excited to open our doors to Summerville and share our Pollo a la Brasa," Chef Bruno Macchiavello said in the release.
Founded by Macchiavello and Randy Garcia in 2013, Viva Chicken has 14 restaurants.
