Franchising

Tropical Smoothie franchisee opening 3 Another Broken Egg Cafes

Image courtesy of iStock

April 1, 2021

Tropical Smoothie Cafe's largest operator, Ray, Joy and Andrew Howell of Amazing Brandz, have signed a three-unit development agreement with Another Broken Egg Café, a full-service breakfast, brunch and lunch franchise. As part of the deal, the Howells will have exclusivity over Lee County, Florida. to open later this year, according to a press release

"This opportunity provides us with a new challenge and we were drawn to Another Broken Egg Cafe because we love the southern inspired menu, bar-forward approach and strong AUV," Andrew Howell said in the release. "Additionally, the one-shift business model is appealing and will help with operational simplicity. We're ready to get started and look forward to opening our restaurants."

With multi-unit experience within the auto and restaurant industries, Amazing Brandz is entering the full-service restaurant industry for the first time.

The agreement with Amazing Brandz furthers Another Broken Egg Cafe's success in attracting experienced multi-unit operators to the brand. The restaurant also signed a development agreement with a former IHOP multi-unit franchisee, Paul Macaluso, president and CEO of Another Broken Egg Cafe said in the release.

"We're really excited to welcome Ray, Joy and Andrew to the Another Broken Egg Cafe family," he said. "Their success with Tropical Smoothie Cafe and other brands speaks for itself and we're pleased they've chosen our brand for their next venture. We look forward to them opening their first restaurant later this year and opening an additional two shortly thereafter."

Another Broken Egg Café is headquartered in Orlando, Florida, and has more than 70 locations in 13 states and dozens more in development.