Franchising

Velvet Taco opens in Rockwall, Texas

Provided

February 20, 2023

Velvet Taco opened its 26th Texas location Monday in Dallas-Fort Worth's Rockwall district. Located at 2608 Ridge Road, the store marks the chain's 37th unit, and it will open several more by year's end in Texas, Oklahoma, the Carolinas and Florida.

"We've had our eye on Rockwall for a while now, and we're so excited to finally announce that Velvet Taco will open on February 20," President and CEO Clay Dover said in a company press release. "Bringing our unique, chef-crafted taco recipes to the people of Rockwall will allow us to bring our globally inspired tacos and unique experience to even more Texans. I look forward to continuing to bring restaurants to as many cities as we can, especially in our home state of Texas."

While each Velvet Taco has its own design and decor personality, guests in each store are greeted by a painting of Marie Antoinette eating red velvet cake, commissioned by artist Laura Shull. Velvet Taco Rockwall's exterior features a hand-painted mural specific to Rockwall that highlights unique aspects of the city including nods to the lakefront and sailboard inclusions. Formerly a Long-John Silver's location, Velvet Taco took that architectural challenge and brought it back to life with its funky rustic finishes and bright pops of color, Dover said.