Franchising

Velvet Taco opening 23rd Texas location

Provided

October 3, 2022

Dallas-based Velvet Taco's 23rd Texas location opened Monday in Houston's Memorial City district at 10201 Katy Freeway, marking the brand's 35th location.

"Memorial City is the premier spot for developing restaurants and we are excited to introduce Velvet Taco to this vibrant community," CEO Clay Dover said in a company press release. "We've been waiting for the right opportunity to continue our expansion plans in our home state of Texas, and we're confident that Memorial City is the perfect fit for our globally-inspired tacos."

Like all of Velvet Taco's prototypes, the Memorial City location offers dual prep lines and dedicated pick-up windows for digital pre-orders made through the Velvet Taco app and website. The 2,448-square-foot dining room features hand-painted interior and exterior murals by Sebastien Boileau of Eyeful Art. While each Velvet Taco has its own design and decor personality, one thing remains constant at all locations; the painting of Marie Antoinette eating red velvet cake. Created by artist Laura Shull, the image serves as the focal point in the decor package.

The chain plans to open several locations in 2023 and will break ground in Florida.