Franchising

Velvet Taco opening 23rd Texas location

Provided

September 8, 2022

Dallas-based Velvet Taco is opening its 23rd Texas location next month in Houston's Memorial City, marking its 35th location overall. The store will maximize space with dual prep lines and dedicated pickup windows for digital pre-orders made through the Velvet Taco app and website.

"Memorial City is known for being a vibrant and experiential destination for all of Houston," CEO Clay Dover said in a company press release. "We calculated key markets based on several performance and demand metrics, and Memorial City has proved to be competitive. The Texas community has been so encouraging from the very beginning, and we've been waiting for the right opportunity to continue our expansion plans in our home state. We found a perfect fit in Memorial City, and it's exciting for Velvet Taco to continue our growth trajectory."

While each Velvet Taco has its own design and decor personality, one thing remains true for all locations — guests are greeted by the larger-than-life painting of Marie Antoinette eating red velvet cake, commissioned by artist Laura Shull. Velvet Taco Memorial City's dining room features a mix of bright and rustic furnishings, funky custom wallpaper and neon lights; lively custom playlists complete the electric vibe, Dover said.

Velvet Taco plans to open several more locations in 2023.