Marketing

Velvet Taco launches merch

Provided

March 28, 2022

Dallas-based Velvet Taco has jumped into the merchandise arena with the launch of its Velvet Merch online store. After years of social media swag giveaways and event promo handouts as the only way to get branded merchandise, Velvet Taco fanatics may now buy merchandise. Velvet Merch will primarily feature high-demand items to start, including branded shirts, stickers and backpacks. Prices range from $2.50 for stickers to $60 for computer bags.

"Our fans are incredibly loyal and critical to our success. For years they have been asking how they can purchase Velvet Taco swag," Cassie Cooper, marketing director, said in the release. "This program is for them. We did not markup products with a high price tag with the thought that everyone should be rocking some Velvet swag. The merch store is also about creating experiences that are as delicious as they are memorable."

Velvet Taco. which has over 30 locations, will also launch seasonal products celebrating seasons, holidays and events,