Food & Beverage

Veggie Grill launches 'Bitchin' menu

Provided

January 11, 2023

Veggie Grill has collaborated with Bitchin' Sauce, a plant-based dip company sold in over 12,000 retailers nationwide, to create a few LTOs, including the Bitchin' Burger, Bitchin' Bowl, Bitchin' BLTA with Chipotle and Bitchin' Nachos. Each menu item features the sauce, which is made from raw, California almonds and is gluten-free, vegan, Kosher and non-GMO certified.

"We are ecstatic to launch this exclusive LTO menu collaboration with Bitchin' Sauce and inspire a new wave of plant-based eating among an even broader group of consumers," Brandon LaChance, chief marketing officer for Veggie Grill, said in a company press release. "The synergies between both brands make them the perfect partner to celebrate Veganuary and make the world a lot more 'bitchin'."

California-based Veggie Grill offers a 100% plant-based menu at its 35 locations in California, Oregon, Washington, Illinois, Massachusetts and New York City.

First introduced in the San Diego farmers markets, Bitchin' Sauce is available at Costco, Sprouts, Target, Walmart and Whole Foods Market.