Franchising

Vegan barbecue joint opens in NYC

provided

May 17, 2022

Pure Grit BBQ, a plant-based barbecue brand that has been selling its BBQ sauces and rubs since 2020, opened its first storefront Tuesday in the heart of New York City, located at 36 Lexington Ave., according to a company press release.

Menu highlights include Cornbread Waffles, Smoked Main Plates including Impossible Cut, Daring Plant-based Chicken, Mushrooms and Tofu, as well as traditional sides like Coleslaw, Baked Beans, Potato Salad, Waffle Fries and Mac + Cheese served with Shiitake Bacon and Almond Parmesan. Sandwiches, salads and the Pure Grit BBQ Kitchen Sink Cookie, packed with barbecue potato chips, chocolate chips and pretzels, are also available.

"Pure Grit BBQ's concept is simple, BBQ for all. Our mission is to create a homey dining experience that brings everyone to the table, no matter their dietary philosophy," Kerry Fitzmaurice, founder of Pure Grit BBQ, said in the release. "We are all on our own food journey, and Pure Grit BBQ allows everyone to enjoy barbecue; because to us barbecue is more than food, it is a community."