Franchising

Urologist opening Main Squeeze Juice in Mississippi

Provided

September 9, 2020

Main Squeeze Juice Co. — a juice and smoothie bar franchise whose ownership group includes New Orleans Saints punter Thomas Morstead and former Saints wide receiver Marques Colston — is headed to Hattiesburg, Mississippi.

Operated by Jeff Wilson, a urologist at Hattiesburg Clinic, and his wife, Katey, the 1,500-square-foot store will open next month at The District at Midtown and marks the first of 10 stores the couple will open in Mississippi, Alabama and Tennessee.

"Several of my patients, including my family, began avoiding highly processed foods and noticed a significant difference in the way we felt," Wilson said in a company press release. "At the same time, other family members, colleagues and friends began expressing their desire to give it a try, but noted it was very time consuming to make cold pressed juice, healthy smoothies and bowls. We also noticed that there were no grab-and-go options in the area for these healthy items, so we started looking for ways to fill this void in our community, and that led us to Main Squeeze."

Midtown is the center for healthcare and education in the region, according to Katey Wilson, whose goal is to provide the community with nutritious juices and smoothies.

"Our family values health and wellness, and we know that the community does as well," she said in the release. "We want to help everyone reach their health goals more conveniently."

Main Squeeze offers gluten-free and vegan options as well as proprietary recipes featuring nutritionist-designed, cold-pressed juices and superfood smoothies. Lastly, it offers with one-, three-, and five-day juice cleanse programs, shots and acai bowls created from organic and wild-harvested acai berries from the Amazon rainforest in Northeast Brazil, according to the release.

"Good health begins with how you choose to fuel your body," Wilson said. "Main Squeeze's goal is to make this first step easier by offering fruits and vegetables, void of fillers, preservatives and added sugars, in a quick and appealing way."

Main Squeeze, founded in 2016, has 13 locations in Louisiana and Texas with more than 60 additional franchisee- and corporate-owned stores in various stages of development across the Southeast.