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Urban Plates opening in Manhattan Beach

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November 19, 2019

Urban Plates, a fast casual restaurant concept serving made-from-scratch meals using ethically sourced ingredients, is opening a location Nov. 25 in Manhattan Beach, California. Marking the chain's 18th restaurant, it is also hosting a social media campaign inviting fans to share their "do good moments" this holiday season, according to a company press release.

For every Instagram post highlighting a fan's own "do good" moment (tagging @UrbanPlates and the hashtag #GoodIsServed), the restaurant will donate a meal to the Volunteer Center. A Torrance-based, non-profit, the Volunteer Center addresses the South Bay community's most urgent needs, from youth literacy to food scarcity. Running through Jan. 1, 2020, Urban Plates will donate up to 500 meals as part of this campaign.

The restaurant will also deliver 100 meals to local first responders on Thanksgiving Day.

"Urban Plates was founded on the idea that real, nutritious food shouldn't break the bank or be hard to come by," Urban Plates' Head of Culinary Jim Cannon, said in the release. "We provide delicious, wholesome food made with ingredients you know, love, and can pronounce. We work with farmers, ranchers, and suppliers we trust and know our guests would trust, as well. We are thrilled to bring this mission to the Manhattan Beach neighborhood with our newest restaurant, while also doing good for the local community."  

Urban Plates — founded in 2011, in Del Mar, California — now has locations in San Diego, Orange County and the greater Los Angeles area with additional restaurants in Northern California, Virginia and Washington D.C.

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