News

Uberrito hires development leader to drive franchise growth

April 11, 2017

Mexican fast casual Uberrito has named Peter Ortiz as its new chief development officer, tasking him with driving the brand’s national franchise strategy.

The company operates five Houston locations and two Phoenix locations, most recently opening its second Phoenix restaurant last month, according to a press release.

Prior to his new role, Ortiz served as VP of franchise development and recruitment at FOCUS Brands, where he was responsible for recruiting, awarding and onboarding franchisees for Moe’s Southwest Grill, Schlotzsky’s and Carvel Ice Cream.

"We are excited to have Peter join the Überrito executive team as we launch franchise development efforts for the concept and plan for substantial growth this year," said Marcus Jundt, CEO of Überrito, in the release. "His track record and depth of experience will be a huge asset to Überrito and the entire Mexican Restaurants Inc. family."

Ortiz boasts nearly 30 years of experience in senior franchise development and brand management, and his new role involves franchise development, real estate, design and construction, franchise administration and legal.