Franchising

Überrito Fresh Mex Opens in Huntsville, Texas

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May 11, 2022

Houston-based Überrito Fresh Mex opened in Huntsville, Texas, this week in the Ravenwood Village Shopping Center in front of Target. Franchisees Jacob Chaney and Dylan Crutcher said they were excited to introduce Huntsville to an elevated fast casual Fresh-Mex experience.

"We are thrilled to bring our Fresh-Mex fast casual approach to Huntsville," said Co-Owner and General Manager Dylan Crutcher in a press release. "At Überrito, we go above and beyond the burrito to a land of fresh ingredients and unexpected flavor combinations. Created in our own kitchens, these tastes include fresh, house-made salsas and chips, guacamole, and even our own special marinades for meats. While Tex-Mex is at our core, we have something to satisfy every appetite or portion size, whether you're a meat lover or even a vegan."

Überrito Huntsville is funded by Blackhawk Capital, a Houston-based private equity firm that invests in fast casual franchise concepts.

"The fast casual segment continues to exhibit robust growth, and we see great opportunity within the Tex-Mex vertical," Shaheed Kajani, managing principal at Blackhawk Capital, said in the release. "With greater variety, authenticity and freshness, we feel Überrito has created a concept that sets itself apart from its peers."

Prior to opening, the Überrito food truck had been serving Huntsville locals a sampling of what's to come. During this food truck tour, residents were treated to customized, hand-rolled steak burritos, grilled chicken bowls, and a variety of fresh toppings including Überrito's famous serrano ranch salsa, one of eight different salsas all made from scratch.

"Even before officially opening our doors for business, the Huntsville community has been overwhelmingly supportive," Co-Investor Jacob Chaney said in the release. "From the Chamber of Commerce to city officials and neighboring businesses, the Huntsville community has been nothing short of amazing. We couldn't have picked a better place to open our restaurant than Huntsville."

Uberrito has five locations.