Marketing

Tropical Smoothie taps SNL's Chloe Fineman in ad campaign

Photo: TSC

January 11, 2024

Atlanta-based Tropical Smoothie Cafe is debuting Tropic Bowls, topped with fruit, granola and chia seeds on bases of acai, chia oatmeal pudding or yogurt, as well as a refreshed breakfast menu as part of a national advertising campaign starring "Saturday Night Live's" Chloe Fineman. The comedian serves as the brand's "Tropic Time Concierge," a spunky, sunny hotel concierge who helps guests treat themselves to everyday getaways in the form of better-for-you Tropic Bowls, said Deborah von Kutzleben, CMO of Tropical Smoothie Cafe.

"Our new Tropic Bowls offer flavorful options to help guests take a mental vacation any time of the day," she said in the release. "Chloe is a great fit as our Tropic Time Concierge. She brings a sense of fun, lightheartedness and style to anything she touches, which is exactly what we hope to share with our guests through this campaign. These days, everyone could use a break in their day to treat themselves, and we want to help provide that with our Tropic Bowls. We hope guests feel like they're being whisked away to a tropic resort with every spoonful!"

Flavors include:

• Acai Bowl: acai base, fresh strawberries, fresh blueberries, sliced banana, coconut, granola, chia seeds and honey.
• Chia Oatmeal Pudding: a blend of chia seeds, red quinoa, coconut milk and steel-cut oats topped with Chobani Greek Yogurt, fresh blueberries, sliced banana, granola, chia seeds and honey.
• Green Dream Yogurt: Chobani Greek Yogurt blended with avocado, lime, honey, spinach and kale, topped with mango, fresh blueberries, granola, coconut, chia seeds and honey.
• Mixed Berry Greek Yogurt: Chobani Greek Yogurt topped with fresh strawberries, fresh blueberries, granola, almonds, chia seeds and honey.

Following a test in select markets, Tropic Bowls are now available in all 1,300 Tropical Smoothie Cafe locations nationwide.