Operations

Tropical Smoothie sales up 25%

CEO Charles Watson said Tropical Smoothie Cafe sales are higher than ever.

August 17, 2020

Despite COVID-19, Tropical Smoothie Cafe LLC sales are higher than ever. The chain reported Monday that July's comp sales were up 25.5% and that transactions were also up 5.8%.

CEO Charles Watson credits two key differentiators for the brand's success during the pandemic.

"Consumers are looking for ways to eat healthier because of COVID-19, but they don't want to sacrifice flavor," he said in a company press release. "Our menu includes incredibly delicious food and smoothies that can be a healthier alternative to traditional QSR options."

"Our guests also appreciate how easy and safe we've made it for them to order from us," Watson said. "By offering online ordering, app ordering, delivery, curbside pick-up and carry-out, it's especially easy for guests to safely order in the way that is most convenient for them, even if they want a completely contactless experience."

In addition to its record-setting performance, Tropical Smoothie Cafe is expanding its footprint opening 55 cafes across the U.S. year-to-date. It's on track to hit 85 by year's end.

"I couldn't be prouder of the incredible work our franchisees have done supporting the communities they serve and delivering an exceptional experience to our guests," Watson said. "Their commitment to inspiring better is what's driving our rapid growth."

Image courtesy of Tropical Smoothie Cafe.