News

Tropical Smoothie Cafe opening 600th unit

June 9, 2017

Tropical Smoothie Cafe is opening its 600th location June 23. The unit, located in Joplin, Missouri, marks a landmark achievement for the brand in the midst of its 20th anniversary year and emphasizes its plans to open at least 100 new restaurants nationwide by the end of this year, according to a company press release.

"Celebrating 20 years of inspiring a healthier lifestyle is something we are very proud to stand behind," Mike Rotondo, CEO of Tropical Smoothie Cafe, said in the release. "We’re thrilled to be opening our 600th location in Joplin as we expand our footprint and the ability to deliver better-for-you products to new customers nationwide. This milestone achievement would not be possible without the hard work and dedication of our exceptional team and franchisee network."

The Joplin location will be owned and operated by existing franchisee and president of RLG Cafe LLC, Robb Good.

"I am thrilled to be a part of this milestone for Tropical Smoothie Cafe, a brand that truly embodies its core values in all aspects of its operations," Good said. "The opening of our first cafe was met with overwhelming enthusiasm from our community, which mirrors the passion from consumers nationwide. The strength of Tropical Smoothie Cafe’s franchise model is a standout in the restaurant industry, as it provides us with all the necessary tools and support we need while allowing us to build a culture unique to our business."

The food and smoothie franchise has franchise opportunities across the U.S. in markets that include Indianapolis, Nashville, Houston, Dallas, Cincinnati, Minneapolis, and other cities. By 2020, Tropical Smoothie Cafe plans to have 1,000 stores open across the U.S., according to the release.