Franchising

Tropical Smoothie lands at Atlanta airport

Photo: Tropical Smoothie Cafe

March 22, 2024

Atanta-based Tropical Smoothie Cafe opened Tuesday at Hartsfield-Jackson Atlanta International Airport in the T Concourse and is one of several fast casual dining destinations opening as part of the T-North Concourse expansion, according to a company press release.

Designed to create an interactive experience for guests, centered around curved eating counters that wrap around an open kitchen, the layout prioritizes efficiency with a central order and point-of-service location with various grab-n-go and made-to-order options.

The Atlanta airport cafe is the second Tropical Smoothie Cafe airport location nationally following an opening at Will Rogers World Airport in Oklahoma City in March 2022. Both locations are operated by Paradies Lagardère, a North American travel retailer and restaurateur known for its extensive presence in airport concessions.

"As an Atlanta-based company, we are honored to open in our home-city's airport and to offer travelers a food and smoothie option on-the-go," Charles Watson, CEO of Tropical Smoothie Café, said in the release. "More than 100 million travelers pass through Hartsfield-Jackson each year, offering us the opportunity to serve guests from around the world and to build greater brand awareness for Tropical Smoothie Cafe. We look forward to working with Paradies Lagardère to deliver a premier airport dining experience to travelers in Atlanta and in future locations."

Tropical Smoothie Cafe has over 1,350 locations in 44 states.