News

Tropical Smoothie debuts first TV ad

March 17, 2014

Tropical Smoothie Café has launched its first systemwide television advertising campaign.

According to a news release, the new 30-second commercial, which will air locally in all of the brand's markets, showcases "the breadth of fresh food and smoothies at Tropical Smoothie Café." The commercial also highlights the latest menu addition, Mojo Tacos, available with fish, chicken or steak and topped with a handmade cucumber salsa and a new Mojo sauce.

The creative agency behind the new ad is Stroh Creative. The four-week flight, projecting 15 million impressions, will run on Bravo, FX, VH1, ABC Family, TLC and TBS. Additionally, a 15-second TV wrap-around spot will support Food Network's "Chopped," the release said.

"Since 1997, Tropical Smoothie Café has established itself as the destination for flavor and we've built that reputation without any national brand advertising," said Lisa Wenda, CMO of Tropical Smoothie Cafe. "Our goal with this campaign is to reach the consumers who enjoy better-for-you food and smoothies but haven't tried Tropical Smoothie Café yet. We know once they taste our authentic and fresh flavors, they are going to be hard-pressed to find a reason not to come back."

In conjunction with the new ad, Tropical Smoothie Café is launching a Slice of Paradise Sweepstakes where one grand prize winner will receive a spa day for two, dinner, transportation and a $100 Tropical Smoothie Café gift card. Six runners-up will receive a $25 Tropical Smoothie Café gift card.