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Tropical Smoothie Café targeting Baltimore

Tropical Smoothie Café is aggressively targeting Baltimore, Maryland, for franchise growth.

December 9, 2015

Tropical Smoothie Café is aggressively targeting Baltimore, Maryland, for franchise growth, according to a company press release.

Over the next five years, the sandwich and smoothie franchise aims to open approximately 25 new locations throughout the state, including 10 in Baltimore.It currently has five restaurants open in Maryland in Columbia, Waldorf, Gambrills, Pikesville and Frederick.

"Tropical Smoothie Café is incredibly well known in the Washington, D.C., metro area, where we have nearly three dozen locations. With so many people traveling between Washington and Baltimore every day, it makes sense for us to grow the brand in Baltimore," said Kathy Benzing, director of franchise development and sales and area developer for Tropical Smoothie Café. "What really sets us apart and has been key to our success in markets like Northern Virginia is our food. We're not afraid to be next door to other smoothie concepts because we don't see them as true competitors. We're a true fast casual brand much like Chipotle and Panera Bread."

This year, the food and smoothie franchise plans to exceed 475 stores nationwide. The brand currently has franchise opportunities across the U.S. in markets such as Houston, Dallas and San Antonio, Texas, as well as Los Angeles and San Francisco, Calif., among others. By 2018, Tropical Smoothie Café plans to have 800 stores open across the U.S.