News

Tropical Smoothie Café taps Charles Watson as CEO

January 24, 2019

Charles Watson, chief development officer for Tropical Smoothie Café, is stepping into the role of CEO.

Under Watson’s leadership, the brand is on track to reach $1 billion in sales and have more than 1,500 cafes by 2023, according to a press release.

"Charles has the tenacity, vision and passion this brand needs to continue our upward trajectory and will ensure the success of our franchisees is at the center of every decision we make," said Scott Pressly, chairman of the board, in the release. "He has been instrumental in developing the culture of Tropical Smoothie Cafe and earning the trust of our franchisees. We look forward to realizing Charles' vision for the company."

Watson has more than 10 years of experience with Tropical Smoothie Cafe and led the company's franchise development efforts since 2010.

"I am overjoyed to have the opportunity to lead such an incredible brand that has truly become a part of my DNA over many years," said Watson. "I am forever grateful to our franchisees, support center team and our board of directors for their confidence in me as the leader who can guide Tropical Smoothie Cafe into a new era."