STRATEGIC PARTNERS
Tropical Smoothie Café is debuting a fish taco just in time for Lent, and it will remain a core menu item.
February 11, 2016
Tropical Smoothie Café is featuring its fish taco just in time for Lent, and it will remain a core menu item, said CEO Mike Rotondo.
"Fundamentally, this time of year is about changing behaviors and thinking through choices," he said. "We know that if we eat better, we feel better. With that, our brand focuses on ways to provide guests the opportunity to start making a real difference in the way we eat… and it starts with something as simple as a tasty fish taco."
At 186 calories, or 372 calories for a double-taco order, the cilantro lime fish taco far outperforms fried offerings from other restaurants, Rotondo said, as it delivers substantially more nutritional value than the typical fish fry with French fries. It contains grilled tilapia filets seasoned with fresh lime juice, roasted pineapple salsa, and crispy shredded cabbage, all wrapped in a low-calorie soft taco shell. Guests may also request cilantro lime fish over the salad of their choosing, or "naked" without the taco shell.
"We are always developing new items to take to market that are inventive, delicious, and nutritious," Rotondo said. "Taking the time to truly prepare handcrafted fish items is what our guests have come to expect and what they deserve."
