Staffing
Tropical Smoothie Cafe adds 3 execs to leadership team
February 11, 2025
Tropical Smoothie Cafe has hired Jonathan Biggs as chief operating officer and promoted Chris Sasser to chief financial officer and Karen Wickliffe to general counsel.
"These leadership appointments mark an exciting new chapter for Tropical Smoothie Cafe," CEO Max Wetzel said in a company press release. "Jonathan's operational expertise, combined with Chris and Karen's proven leadership in finance and legal strategy, will strengthen our ability to support franchisees and build on our incredible growth momentum."
Biggs joins Tropical Smoothie Cafe from Baskin-Robbins, where he served as Brand Head, overseeing operations across the United States.
Following the retirements of their predecessors, Sasser and Wickliffe now lead their teams.
Tropical Smoothie has over 1,500 locations.
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