STRATEGIC PARTNERS
July 30, 2013
Tossed has signed a 30-unit franchise development agreement with Al Sayegh Brothers Trading Company, a multinational conglomerate based in the United Arab Emirates. This is the first international master development agreement for Tossed.
"We look forward to growing with our new partner and will continue to execute our expansion strategy both domestically and internationally based on our goals of profitability, as well as sustainability for our franchisees," said A. Michael "A.T." Toroyan, COO of Tossed Franchise Corporation.
Al Sayegh Brothers Trading Company and one of their many subsidiaries, Alsa Foods, is a privately-owned corporation with Chairman and CEO Abdul Jabbar Al Sayegh and Mansour Al Sayegh, a director whose companies are focused on growth in electronics, hard and soft goods retail, oil, food services and export among other interests. Mansour Al Sayegh will lead the development program with a team of executives for the Tossed franchises.
Al Sayegh, having obtained his undergraduate degree in Boston, enjoyed Tossed as a loyal guest and said it will be an ideal fit for his company's diversification plans.
"We are looking to fully utilize the capabilities of our commissary and are excited to add the Tossed concept to our growing Alsa foods division," he said. "We realize their potential and we will initially focus on regionalization of some of the cuisine and the ability to serve guests the highest quality custom offerings prepared quickly at an excellent value. We also see an opportunity to position ourselves and Tossed, as the primary go-to, fresh food, fast casual restaurant concept throughout the Gulf States."
The Al Sayegh team will feature the company's new eco-friendly prototype design. The look includes contemporary and nature-inspired colors; warm lighting; comfortable seating options that promote interaction and traditional seating accommodating groups of all sizes.
Al Sayegh anticipates opening its first restaurant within the United Arab Emirates in 2014.
"The Al Sayegh family of companies has the financial and operational strength to aggressively expand the Tossed brand throughout MENA," said Jason Chodash, president, Tossed Franchise Corporation. "Their philosophy is centered on building solid relationships and enduring bonds with their customers. This dedication to long-term thinking, exceptional quality, and a complete focus on their customers, are attributes that both Al Sayegh and Tossed value deeply."
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