Marketing

Torchy's offering Black Pumas Taco at Austin City Limits Music Festival

Provided

September 30, 2021

Torchy's Tacos, the Austin-based taco brand offering its Damn Good Tacos and Green Chile Queso, is teaming up with the four-time Grammy-nominated Black Pumas to release a special-edition Black Pumas Taco at select restaurants on the first day of the Austin City Limits Music Festival, Oct. 1, where the band is set to perform, according to a company press release.

The limited-time-only Black Pumas Taco features smoked beef brisket, corn relish, guajillo onion strings, BBQ sauce, chipotle sauce and fresh cilantro, served on a blue corn tortilla.

One dollar from every taco sold will be donated to the Health Alliance of Austin Musicians, an organization that provides access to affordable healthcare for Austin's low-income, working musicians, with a focus on prevention and wellness.

"We are honored to have a taco named after Black Pumas. Torchy's has been an Austin institution and a staple to the city for many years. We couldn't be more excited to perform at the festival this year, you can see us on Friday of both weekends…See you at ACL and Torchy's," the Black Pumas said in the release.

Music fans attending ACL this year can also check out the Torchy's Tacos tent at Zilker Park during both weekends to enjoy the brand's taco lineup, ranging from the Trailer Park to the recently released MoFaux vegetarian taco.

From Oct. 1 through Oct. 10 (during the festival), fans can purchase the Black Pumas Taco for $5.95, along with the Black Pumas Stay Gold Hoppy Pale Ale from 4th Tap Brewing which will be available for $4.50 at select Torchy's locations.

Torchy's Tacos began in 2006 in Austin, Texas.