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Top 100: Zoup! No. 53

September 26, 2011

53. Zoup!

Detroit / No. of units: 26

Since its humble beginnings back in 1997, Zoup! has not only souped up its unit expansion, but also grown its menu offerings to include numerous and better-for-you soups, salads and sandwiches. Today, the chain says it has something for everyone, including low-fat, vegetarian and dairy- and gluten-free options; plus, the soups come in 12 different varieties that change daily. Eric Ersher, Zoup! founder and managing partner, plans to open an additional 100 stores by 2014 despite the increased challenges from franchisees to secure financing. Nevertheless, Zoup! remains a bright spot for beleaguered Michigan, a state where many local businesses have suffered during the recession.