News

Top 100: Which Wich No. 48

November 1, 2011

48. Which Wich

Dallas / No. of units: 126

Which Wich Superior Sandwiches has attracted customers with eye-catching special promotions, including a patriotic “Flag Your Bag” campaign encouraging guests to create artful doodles on sandwich bags for U.S. troops, and a 99-cent value deal available at 60 participating stores. Which Wich, after opening its first store in Las Vegas last August, opened four stores in six days in December, marking the chain’s busiest development week in its seven-year history. In 2011, the chain plans to open stores in such markets as Orlando, Fla.; Washington, D.C.; San Jose, Calif.; Salt Lake City; Cleveland, Ohio; and Alabama. “We’re on target for more than 30 percent growth,” said Jeff Vickers, vice president of business development.