News

Top 100: Spicy Pickle Franchising Inc. No. 58

August 30, 2011

58. Spicy Pickle Franchising Inc.

Denver / No. of units: 34

After months of net losses amid the economic downturn, things are now looking up at Spicy Pickle Franchising Inc. The leadership of Mark Laramie, who took over as chief executive last April, has buoyed the Italian-themed sandwich chain, which is now in turnaround mode. According to Laramie, the franchisor of Spicy Pickle and 11-unit Canadian entity Bread Garden Urban Café, has secured funding through 2012, reduced costs by consolidating its supply chain operations, increased store-level profitability and launched a new advertising campaign for Spicy Pickle and is reimaging its Bread Garden Urban Café locations in Canada. The company also has embarked on new menu development at both chains and shored up new franchisee recruitment efforts and is preparing for accelerated expansion.