December 21, 2012
No. 3: Matthew Corrin
Freshii, founder
Ask most fast casual execs what it takes to succeed in the industry, and odds are you’ll hear a lot about financial backing, business experience and a background steeped in food service. Just don’t pose that question to Corrin, who founded the company when he was 29. Financial backing? Not until mom and dad wrote some checks. Biz experience? Nope. He was an intern for David Letterman’s show. Restaurant passion? Only if you can get it by punching a clock at a PR agency. So much for paradigms.
In just seven years, he’s taken the concept to 50 locations and four countries. In 2011, he also received the Ernst & Young Entrepreneur of the Year 2011 Award.
Download the complete 2012 FastCasual Top 100.