News

Top 100: OinkADoodleMoo No. 60

August 30, 2011

60. OinkADoodleMoo

Dayton, Ohio / No. of units: 3

Imagine driving in your car, making animal noises to entertain your young son, and all of a sudden the words “OinkADoodleMoo” come out of your mouth. That’s exactly what happened in 2006 to Mark Peebles, founder and president of the barbecue brand and former professional barbecue pit master. Peebles calls the concept “fabulicious,” because it is “so fabulous and delicious.” With one franchised unit already open for business, plans in 2011 call for the rollout of one franchised store per month and an ultimate goal of 1,000 restaurants in operation over the next few years. “We always say we’re going to be the most sought-after barbecue brand in fast casual,” Peebles said. “That’s what we’re going for.”