September 27, 2012
Hot Head Burritos
Kettering, Ohio / No. of units: 25
Hot Head Burritos is on fire. During its first year of franchising in 2011, the company doubled its size by adding 12 new restaurants in the Dayton area. The goal for 2012: 50 new units, including more in Ohio and the first Indiana location. Hot Head also plans to blaze a trail into new territories that include Alabama, Florida, Michigan, North Carolina, Tennessee and Texas.
Innovative menu items including the L'il Bowl, a smaller version of the Burrito Bowl, and the L'il Burrito, a mini burrito, appeal to calorie-counting consumers.
Download the complete 2012 FastCasual Top 100.